
For the Love of Green
Ohhh, we love matcha. The vibrant emerald hue, the bright aroma, and the sweet, earthy flavor keeps bringing us back, literally for almost a thousand years. It’s traditional, yet modern, straightforward, and versatile.
The four principles of the Japanese tea ceremony are…
– Harmony (with people and with nature)
– Respect (of others)
– Purity (of the mind and the senses)
– Tranquility (peace of mind and appreciation of nature’s abundance)
We love how matcha brings us closer to these principals, who doesn’t need more of each of these weaved into our lives?
Matcha, with its vegetal, creamy, and full-bodied flavor, differs from any other tea. It’s green tea in powdered form, whisked rather than brewed. With matcha, you consume the entire leaf ground into a fine powder and dissolved into water. By consuming the leaf in this way, you take in all the nutrients held in the leaf.
Matcha is full of complexities; it’s sweet and savory, nutty and creamy. And our approachable flavored matcha brings new matcha drinkers to matcha.
To learn about how matcha is produced and how to prepare it see What is Matcha?

Vanilla Matcha Green Tea Powder
The Natural vanilla flavor gives this matcha a sweet taste that’s accessible for those who don’t usually like green tea. And yet, it has a balanced enough flavor that even the most serious of tea connoisseurs will enjoy it as a fun break from their usual favorites. The flavor is bold vanilla with a grassy kick and hints of coconut. It’s sweet, even without any sweetener at all.

Organic Matcha Genmaicha Green Tea
This exceptional combination of two types of green tea and toasted rice offers a bright green cup and a buttery savory flavor. This blend of genmaicha, a traditional blend of bancha green tea and toasted brown rice, is taken up a notch by adding matcha. The resulting infusion is soothing and light, with a brothy quality and vegetal, nutty notes.

Japanese Ceremonial Matcha Kit
Partake in the ancient ritual, with our sophisticated matcha kit, perfectly sized for today’s on-the-go busy lifestyle complete with Whisk, Stoneware Whisk Holder, Matcha Scoop and Stoneware Bowl. Take your matcha love affair to the next level. Once you’ve whisked your first bowl of traditional ceremonial matcha, you’ll be taken by this electric green elixir that embodies harmony, respect, and tranquility. Pair with Ceremonial Matcha Green Tea Powder.
In addition, our delicious, functional, and earthy Everyday Matcha is the perfect culinary ingredient. Its rich, decadent green color will brighten baked goods. Try it in this festive shamrock-shaped shortbread recipe, perfect for St. Patrick’s Day.
Shamrock Shortbread
1 cup confectioners’ sugar
1 butter stick salted, softened
41/2 cups all-purpose flour
2 teaspoons Everyday Matcha
Preheat the oven to 325 degrees. Blend the sugar into butter and gradually add the flour. Then add the matcha (Dough will be very thick.) Check to make sure it is the color you’d like, cookies will bake up slightly lighter green. Place dough on a floured surface, pat down and roll out ¼ to ½ inch thick. Cut into shamrock shapes and place on an ungreased baking sheet. Bake for 25 minutes. Check color, cookies should be pale on the top and golden brown on the bottom. Remove from the oven and cool on wire racks.